Call or WhatsApp us at +91-8050472000
Call or WhatsApp us at +91-8050472000
Google Ads Services
Google Ads That
Drive Real
Sales & Leads
Techtency™ creates and manages high-performance Google Ads campaigns that put your business at the top of search results when prospects are actively looking. As a Google Certified Partner, we combine certified expertise with data-driven strategy to maximize ROI and minimize cost-per-acquisition.
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—/What is Google Ads
Understanding Google Ads
Google Ads (formerly AdWords) is Google's PPC advertising platform that allows businesses to display ads across Google's properties and partner networks. Every month, Google processes over 8.5 billion searches — making it the world's largest search advertising platform.
Unlike organic SEO, Google Ads delivers immediate visibility. Your ads appear at the top of search results the moment potential customers search for what you offer. Results are fully measurable, and you pay only for clicks (PPC — Pay Per Click).
Google Search Ads: Text ads in search results. Display Ads: Visual banners across 2M+ websites. Shopping Ads: Product listings with prices. YouTube Ads: Video ads across YouTube.
At Techtency™, we're certified Google Ads specialists who build campaigns designed to convert prospects into customers — not just drive clicks.
Immediate Visibility
Appear at the top of Google search results the same day your campaign launches — no waiting for organic ranking.
Precision Targeting
Target by keywords, location, demographics, interests, and device type to reach the exact audience actively searching for your solution.
Pay Per Click Model
You pay only when someone clicks your ad — no cost for impressions. Complete budget control and transparent ROI tracking.
Multiple Ad Formats
Choose from Search, Display, Shopping, YouTube, and Performance Max campaigns across Google's entire network.
Real-Time Data
Complete visibility into impressions, clicks, conversions, and revenue in real-time. Make data-driven decisions instantly.
Scalable Growth
Start small and scale winners. Google's AI automatically optimizes bids and budgets as you grow — no manual adjustments required.
01 /Why Choose Us
Why Partner with
Techtency™ for Google Ads?
Google Certified Expertise
Every campaign is managed by Google Certified professionals with active certifications across all campaign types — not junior staff learning on your budget.
Precision Keyword Strategy
Deep keyword research, competitor analysis, and negative keyword management to ensure your budget targets only high-intent prospects.
Conversion-Focused Approach
We optimize for revenue, not vanity metrics. Smart bidding strategies, landing page optimization, and conversion tracking built in from day one.
Maximum ROAS (Return on Ad Spend)
Continuous bid adjustments, budget reallocation to winners, and A/B testing to maximize every rupee of ad spend.
Transparent Weekly Reporting
Clear, honest reporting on impressions, clicks, conversions, CPL, and revenue — you always know exactly where your money is going.
Google Cloud Partner Advantage
As an official Google Cloud Partner, we access advanced tools, beta features, and support not available to standard agencies.
02 /Our Services
Google Ads Services
We Deliver
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Search Ads Strategy & Management
Capture high-intent search queries at the exact moment prospects are looking. Tightly themed ad groups, Quality Score optimization, and continuous bid management.
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Display Ads & Banner Campaigns
Visually compelling banners across Google's 2M+ partner websites for awareness and remarketing. Responsive ads that adapt to any screen size.
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Shopping Ads & Merchant Feeds
Product listing ads with images, prices, and ratings for e-commerce. Google Merchant Center setup and optimization.
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YouTube Ads & Video Campaigns
In-stream, bumper, and discovery ads across YouTube's 2 billion monthly users. Brand awareness and direct response campaigns.
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Performance Max Campaigns
AI-powered campaigns that automatically run across all Google channels simultaneously — Search, Display, YouTube, Gmail, Maps, and Discover.
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Remarketing & Conversion Optimization
Re-engage website visitors with tailored ads. Audience segmentation, conversion tracking, and analytics integration.
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Account Audit & Optimization
Comprehensive audits of existing campaigns identifying wasted spend, Quality Score issues, and untapped growth opportunities.
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GTM & Conversion Tracking
Google Tag Manager setup, GA4 integration, call tracking, and full-funnel attribution measurement.
03 /Our Process
Our Google Ads
Management Process
01
Audit & Strategy
We audit existing campaigns (or start fresh), define KPIs, research competitors, and build a customized strategy aligned with your business goals and target audience.
02
Keyword & Audience Research
Deep keyword research, search intent mapping, negative keyword lists, and audience segmentation to identify highest-value prospects first.
03
Campaign Setup & Ad Creation
Compelling ad copy, responsive display creatives, extensions setup, and landing page optimization for maximum conversions.
04
Tracking & Analytics Setup
Google Tag Manager, GA4, and conversion tracking setup for complete funnel visibility and attribution.
05
Launch & A/B Testing
Campaigns go live with continuous A/B testing of ads, landing pages, bidding strategies, and audiences to quickly identify winners.
06
Optimise, Scale & Report
Weekly optimizations, bid adjustments, budget scaling to high-performers, and transparent reporting — always focused on lowering CPL and improving ROAS.
—/Proven Results
Real Results for Real Businesses
Here's what our clients achieve when we optimize their Google Ads campaigns for conversions, pipeline, and revenue growth.
3.8×
Avg. ROAS Improvement
62%
Avg. CPL Reduction
340%
Avg. Conversion Growth
48h
Avg. Setup Time
04 /Why Techtency™
Why Techtency™?
Certified, experienced, and obsessed with ROI — your long-term Google Ads partner that puts measurable results above everything.
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Google Certified Team
Every campaign is managed by certified Google Ads professionals with active certifications across all campaign types — not junior staff learning on your budget.
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Revenue-Focused, Not Vanity Metrics
We don't report impressions to look good. We focus on conversions, cost-per-action, and revenue — what actually impacts your business bottom line.
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Tech + Marketing Edge
As both a Google Ads Certified partner and Google Cloud Partner, we bring technical depth that pure marketing-only agencies cannot match.
05 /FAQ
Frequently Asked
Questions
SEO (organic) takes 3–12 months to show results and focuses on ranking unpaid. Google Ads (paid) delivers visibility immediately — your ads appear today. Google Ads offers complete budget control, transparent ROI, and instant visibility. We recommend using both: Google Ads for immediate sales, SEO for long-term organic growth.
There's no one-size-fits-all answer. We typically recommend starting with ₹30,000–1,00,000/month in ad spend depending on your industry, target location, and competition. Competitive industries (legal, finance, software) require higher budgets. We'll recommend an optimal budget based on your target CPA and expected search volumes after the initial audit.
Google Ads can drive traffic from day one of launch. However, meaningful optimization — finding the best keywords, ads, and bidding strategies — typically takes 4–8 weeks. We recommend a 90-day minimum engagement for proper testing and scaling. Performance consistently improves over time as we gather more conversion data.
Quality Score is Google's rating (1–10) of the relevance of your keywords, ads, and landing pages. A higher Quality Score means lower CPC and better ad positions — directly reducing your costs. At Techtency™, we build tightly themed ad groups, write highly relevant ad copy, and optimize landing pages specifically to improve Quality Scores.
Yes. We handle full account takeovers including comprehensive audits, identification of wasted spend, keyword cleanup, Quality Score improvements, and revised strategy. Most inherited accounts show significant improvement within the first 60 days of our management.
Performance Max is Google's AI-powered campaign type that runs across all Google channels simultaneously — Search, Display, YouTube, Gmail, Discover, and Maps. It's highly effective when you have 30+ conversions/month. We use PMax strategically alongside traditional targeted Search campaigns for best results.
We set up complete conversion tracking via Google Tag Manager covering form submissions, phone calls, purchases, and custom goals. We integrate with Google Analytics 4 for full-funnel attribution and provide weekly dashboards showing ROAS, CPL, conversion rate, and revenue directly attributable to your Google Ads spend.
We integrate Google Ads with major CRMs including Salesforce, HubSpot, Zoho, Pipedrive, and others via native integrations or Zapier. We also connect GTM, GA4, and advanced conversion tracking for complete attribution.
Yes. Techtency™ is a Google Certified Partner with certifications across Search, Display, YouTube, and Performance Max campaigns. We also hold Google Cloud Partner status, giving us access to advanced tools and support not available to standard agencies.
Simply reach out via our contact page or book a free Google Ads audit call. We'll review your current account (or discuss your goals if starting fresh), identify opportunities, and present a tailored strategy — usually within 48 hours. No commitment required for the initial consultation.
—/Get Started
Ready to Dominate
Google Search?
Whether you're launching your first campaign or need to rescue an underperforming account — Techtency™, your Google Certified Partner, will build a strategy that delivers real, measurable results.