Google Ads That
Drive Real Results

Google processes 8.5 billion searches per day. Google Ads places your business at the top of results when people are actively searching for what you offer — making it the highest-intent advertising platform available. Unlike organic SEO, results are immediate and fully measurable, with complete control over budget and targeting.

Yes. Techtency™ holds Google Ads certifications across Search, Display, Shopping, and Video campaign types. We are also an official Google Cloud Partner. This means our team has passed Google’s rigorous certification exams and demonstrated real campaign performance — credentials that standard agencies don’t always hold.

There’s no one-size-fits-all answer. We typically recommend starting with ₹30,000–1,00,000/month in ad spend depending on your industry and goals. Competitive industries (legal, finance, tech) require higher budgets. We’ll recommend an ideal budget based on your target CPA and expected search volumes after the initial audit.

Google Ads can drive traffic from day one of launch. However, meaningful optimization — finding the best keywords, ads, and bidding strategies — typically takes 4–8 weeks. We recommend a 90-day engagement for proper testing and scaling. Performance consistently improves over time as we gather more conversion data.

Quality Score is Google’s rating (1–10) of the relevance of your keywords, ads, and landing pages. A higher Quality Score means lower CPCs and better ad positions. At Techtency™, we build tightly themed ad groups, write highly relevant ad copy, and optimize landing pages specifically to improve Quality Scores and reduce your overall cost-per-click.

Search Ads appear in Google search results when users type relevant queries — ideal for high-intent traffic. Display Ads are visual banners shown across 2M+ websites — ideal for awareness and retargeting. Shopping Ads show product images and prices directly in search results — ideal for e-commerce. We recommend the right mix based on your goals and budget.

We set up complete conversion tracking via Google Tag Manager covering form submissions, phone calls, purchases, and custom goals. We integrate with Google Analytics 4 for full-funnel attribution and provide weekly dashboards showing ROAS, CPL, conversion rate, and revenue directly attributable to your Google Ads spend.

Yes. We handle full account takeovers including a comprehensive audit of existing campaigns, identification of wasted spend, keyword cleanup, Quality Score improvements, and a revised strategy. Most inherited accounts show significant improvement within the first 60 days of our management.

Performance Max (PMax) is Google’s AI-powered campaign type that runs across all Google channels simultaneously — Search, Display, YouTube, Gmail, Discover, and Maps. It’s highly effective when you have sufficient conversion data (30+ conversions/month). We use PMax strategically alongside traditional campaigns rather than as a replacement for targeted Search campaigns.

Reach out via our contact page or book a free Google Ads audit call. We’ll review your current account (or discuss your goals if starting fresh), identify opportunities, and present a tailored strategy — usually within 48 hours. No commitment required for the initial consultation.