The 5 AEO tactics, step by step
1. Lead every section with a 40–60 word answer
Answer engines quote short, self-contained passages. Open each section with one or two sentences that fully answer the heading — with a number, place and timeframe — then add detail.
Compare “Our process is tailored to every client” with “A business website in Bangalore takes 4–8 weeks and costs ₹50,000 to ₹1.5 lakh.” The second can be quoted as-is.
Checklist
- Rewrite the first paragraph under every H2 as a direct answer.
- Include a number you can prove: price, time, count or percentage.
- Name the place or audience when it matters.
- Keep the answer under 60 words and free of sales language.
- Put caveats after the answer, not before it.
Measure it with: Citations for target questions
2. Use question headings from real searches
Headings phrased the way buyers ask — “How much does a website cost in Bangalore?” — match how people search and prompt AI tools. Take questions from Search Console, People Also Ask, sales calls and support chats.
Question headings turn each section into a clean question-and-answer pair and match long conversational prompts. Keep them specific: “Overview” tells an answer engine nothing.
Checklist
- Export question-style queries from Search Console.
- Note People Also Ask questions for your main keywords.
- Collect the top questions from sales and support.
- Map one primary question to each H2.
- Avoid repeating the same question across sibling pages.
Measure it with: Search Console impressions for question queries
3. Add FAQ blocks with matching schema
A visible FAQ with 8–12 questions, each answered in 35–70 words and mirrored exactly in FAQPage schema, gives answer engines ready-made question-and-answer pairs.
Since 2023 Google shows FAQ rich results mainly for well-known government and health sites, so do not expect FAQ snippets for an agency page. The value now is structured, quotable Q&A for AI tools and voice assistants. Generate the schema from the visible text so the two never drift apart.
Checklist
- Write 8–12 FAQs per page, each opening with “Yes”, “No” or a number where possible.
- Keep answers between 35 and 70 words.
- Generate FAQPage JSON-LD from the rendered FAQ text.
- Never reuse one FAQ set across pages with only the city swapped.
- Validate in the Schema.org validator after each edit.
Measure it with: Schema validation errors (target: zero)
4. Publish facts tables and real prices
Pages that publish prices, timelines and key facts in a label-and-value table are easier to quote than pages that say “contact us for a quote”. Real ranges beat “it depends”.
A facts table — company, founded, office, partner status, packages, timeline, contact — gives answer engines a reliable source for factual questions. Keep the same figures everywhere they appear.
Checklist
- Add an at-a-glance facts table near the top of key pages.
- Publish price ranges with inclusions and exclusions.
- State realistic timelines in weeks.
- Use identical figures on every page, in schema and on your Google Business Profile.
- Review the numbers every quarter.
Measure it with: AI answers to “How much does [service] cost at [agency]?”
5. Prove expertise with authors, dates and sources
Answer engines prefer content that shows who wrote it, when it was updated and where its facts come from. Add a named author with credentials, visible dates and links to primary sources.
This is the practical side of E-E-A-T. Add Article and Person schema so machines can read the same signals people see.
Checklist
- Add an author box with name, role, experience and a profile link.
- Show published and updated dates; update dateModified when content changes.
- Cite primary sources for every factual claim.
- Add Article and Person schema with author and publisher.
- Explain how readers can report errors.
Measure it with: Share of pages with author, dates and sources
Prefer to hand this to a team that already works this way? Get a written scope for your site.
